VC - Following LG

Lucky Goldstar..what's that? We only know LG!

Lucky Goldstar, the merged entity of two different electronics companies from Korea, shortened its name to LG, probably to make it simple for non-Koreans. Repeating two words for an electronics brand, that too relatively unknown outside the home market would have made the consumers a little tired and pissed (if the brand didn't live upto expectations). This was probably a wise move, as they were definitely not as strong as Sony-Ericsson to have two words as a brand name. But, why would a single word Indian brand Videocon do such a thing as call itself VC outside India?

The name is lengthy and/or it is difficult to pronounce? Definitely not. It is and easy to pronounce

The brand Videocon may be difficult to sell outside India: well, VC is not going to be any easier as it is still going to be called an Indian brand.

Any other reason??

By the way, the executive in charge of this mission of creating a global brand for the Videocon group is Mr. K.R. Kim (ex-chief of LG India!). Co-incidence?