The importance of punctuation marks

What's in a name? A lot. Particularly if the punctuation marks aren't placed properly or not placed at all. e.g., A company by the name Anu's Laboratories came up with an IPO recently. Whenever this name was flashed, it elicited an awkward response. Why? Coz they would write Anus Laboratories for that company's name. That even includes some major newspapers and TV channels including Reuters (only a slight mention though in Top 3 by volume). It was only at the time of listing that I discovered it was Anu's Labs and not A*** Labs.